Privacy Policy

Welcome to The Epic Bicycle Store (“we”, “us”, or “our”). We are committed to protecting your privacy and ensuring the security of your personal information while you shop for premium cycling gear on our website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website theepicbicycle.com.

1. Information We Collect

We collect information to provide better services to all our customers. The types of information we collect include:

• Personal Identification Information: Name, email address, phone number, shipping/billing address, payment information when you make a purchase.
• Transaction Information: Details about purchases you make through our site (including bike models, accessories, and payment method).
• Technical Information: IP address, browser type, operating system, referring URLs, device information, and browsing behavior on our site.
• Communication Data: Records of your communications with our customer service team.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders for bikes, accessories, and cycling gear
• To provide customer support and respond to your inquiries
• To improve our website, products, and services based on your usage patterns
• To prevent fraud and enhance the security of our website
• To comply with legal obligations and protect our legal rights
• For internal analytics to understand our global customer base better

3. Data Sharing and Disclosure

We may share your information in the following limited circumstances:

• Service Providers: With third parties who perform services on our behalf (payment processors, shipping carriers, IT services).
• Legal Requirements: When required by law or to respond to legal process.
• Business Transfers: In connection with any merger, sale of company assets, or acquisition.
• Fraud Prevention: With financial institutions and fraud prevention services to help combat fraud.

We do not sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

We implement robust security measures to protect your information:

• All payment transactions are encrypted using 256-bit SSL technology
• We never store complete payment card information on our servers
• Regular security audits of our systems
• Access controls to limit employee access to your personal data

While we implement these measures, no system is 100% secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data under certain circumstances.
• Opt-out: Opt-out of marketing communications at any time.

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• Remember your preferences and shopping cart contents
• Analyze site traffic and usage patterns
• Deliver targeted advertisements (through third-party services)
• Improve site functionality and your shopping experience

You can control cookies through your browser settings. However, disabling cookies may affect certain features of our website.

7. International Data Transfers

As we serve customers globally (excluding some Asian and remote regions), your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children under 16. If we become aware that we have inadvertently received personal information from a child under 16, we will delete such information from our records.

9. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of significant changes by posting the new policy on our website with an updated “Last Updated” date.